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Fenomena Maraknya SMS Berlangganan Di Indonesia

Program SMS berlangganan saat ini telah mengalami perkembangan yang sangat pesat. Hal ini dapat dilihat dari makin maraknya jumlah tayangan iklan yang menawarkan program SMS berlangganan. Program SMS berlangganan yang ditawarkan pun beraneka ragam, mulai dari yang menawarkan masalah percintaan, mencari pasangan hidup, chating, meramal masa depan baik dengan horoskop jawa, cina, maupun dengan horoskop bintang, solusi mengatur keuangan, motivasi hidup, hingga program kuis dengan undian hadiah jutaan rupiah.

Cara untuk menjadi anggota program SMS berlangganan pun cukup mudah. Hanya dengan mengetikkan "REG [nama layanan]" dan megirimkan SMS tersebut ke no tertentu, Anda sudah bisa terdaftar sebagai anggota program tersebut. Kemudian tiap hari Anda akan menerima pesan-pesan singkat dari penyedia layanan dengan tarif rata-rata Rp. 2000 per pesan.

Persaingan tarif antar operator seluler yang saling menawarkan tarif termurah untuk melakukan komunikasi diduga menjadi salah satu faktor yang menyebabkan makin maraknya program SMS berlangganan tersebut. Para konsumen telepon selular pun kini memiliki jumlah pulsa yang berlebih karena jumlah pulsa yang digunakan untuk telepon atau SMS semakin menurun. Akibatnya mereka tidak merasa berat untuk mengeluarkan pulsa sebesar Rp. 2000 per pesan untuk mengikuti program SMS yang mereka inginkan.

Namun tentunya program SMS berlanggan masing-masing memiliki kelebihan dan kekurangan. Banyak layanan yang bermanfaat tergantung kejelian atau sesuai kebutuhan Anda dalam memilih program yang ditawarkan penyedia layanan. Namun Anda juga harus hati-hati dalam memilih program SMS berlangganan yang akan diikuti. Karena banyak konsumen yang merasa dirugikan oleh program SMS berlangganan tersebut.

Salah seorang kerabat saya pernah mengalami kerugian akibat pulsa yang dihabiskan cukup besar karena mengikuti salah satu program SMS berlangganan. Mengirmkan SMS dengan format yang telah ditentukan penyedia layanan untuk berhenti dari program tersebut pun telah ia lakukan, tapi SMS dari penyedia layanan tetap berdatangan. Akhirnya ia pun memilih untuk mengganti nomor telepon daripada harus menanggung kerugian yang lebih banyak.

Jadi Anda harus jeli dalam memilih program SMS berlangganan yang bermanfaat, serta tidak lupa untuk selalu berhati-hati dan pastikan program SMS berlangganan tersebut telah mempunyai kredibilitas yang dapat dipercaya.

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